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TOPIC:
INCENTIVES OF LOW-QUALITY SELLERS TO DISCLOSE NEGATIVE INFORMATION
ABSTRACT
We study incentives of low-quality sellers to disclose negative information when the only way to communicate one's quality is cheap-talk messages. This setting limits ability of high-quality sellers to separate as any communication strategy they pursue can be costlessly imitated by low-quality sellers. Two factors that can incentivize low-quality sellers to communicate their quality are buyers' risk-attitude and competition. Quality disclosure reduces buyers' risk increasing their willingness to pay. It also introduces product differentiation softening the competition. We show that equilibria where low-quality sellers separate exist under monopoly and duopoly. Equilibria where high-quality sellers separate exist under duopoly only.