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SMU SOE Seminar (Nov 8, 2019, 4-5.30pm): When Safety Messages Make us Less Safe: Evidence from Traffic Fatality Messages
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TOPIC:
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WHEN SAFETY MESSAGES MAKE US LESS SAFE: EVIDENCE FROM TRAFFIC FATALITY MESSAGES
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ABSTRACT
We provide evidence that displaying roadside fatality counts on highway dynamic message signs (DMSs) result in significant increases in traffic accidents directly downstream of the DMSs. We exploit detailed data on DMS and accident location, DMS log files, and a unique setting in Texas where fatality messages are instructed to occur only during one week each month. We further find that the association between fatality messages and subsequent accidents is increasing in the reported fatality count, suggesting that drivers become nervous and drive less safely when presented with shocking statistics.
Click here to view the CV.
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PRESENTER
Jonathan Hall
University of Toronto
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RESEARCH FIELDS
Urban Economics
Transportation Economics
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DATE:
8 November 2019 (Friday)
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TIME:
4pm - 5.30pm
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VENUE:
Meeting Room 5.1, Level 5
School of Economics
Singapore Management University
90 Stamford Road
Singapore 178903
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