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                        | {HtmlEncodeMultiline(EmailPreheader)} | |  |  | | | | | | DID CONSUMERS PUNISH RANA PLAZA FIRMS?  EVIDENCE FROM APPAREL SALES | 
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 |  | | | | | | ABSTRACT This paper examines whether the 2013 Rana Plaza building collapse in Bangladesh, which killed more than 1,100 garment workers, affected consumer demand for global apparel brands. We combine brand-level sales data from Euromonitor, covering 47 countries over 2008–2018, with information on firms identified by NGOs as buyers from factories located in the collapsed building. Using a difference-in-differences design with a triple-difference across countries, we test whether these “Rana firms” experienced a decline in sales after the disaster relative to other apparel brands. We find no evidence of consumer punishment: Rana firms exhibit a marginally more positive, albeit statistically insignificant, sales trajectory compared to non-Rana companies. Only when exploiting cross-country variation in media coverage do we detect a modest decline in sales for brands more frequently cited in the domestic press. | 
 | Click here to view the CV. | 
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| | | PRESENTER Pamina KoenigUniversity of Paris I
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 | RESEARCH FIELDS International TradeFirm Import and Export Behavior Economic Geography
 Local Spillovers
 Globalization
 Corporate Social Responsibility Ngos
 Reputation
 Maritime AIS Data
 Port Ownership
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 | DATE: 23 October 2025 (Thursday) | 
 | VENUE: Meeting Room 5.1, Level 5School of Economics
 Singapore Management University
 90 Stamford Road
 Singapore 178903
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