SMU SOE Hybrid Seminar (Apr 9, 2021, 2pm-3.30pm): Attention Utility Theory: “Soft” and ”Hard” Modeling and Evidence

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ABSTRACT The human brain is by nature miserly and lazy – using up a mere 20 watts – in constantly seeking to minimize energy expenditure unconsciously. This yields a highly volatile and context-sensitive attentional process. As reflected in the two appended abstracts, this talk on the role of attention in decision making builds on both “soft” modeling based on revealed choice (first abstract) and “hard” modeling which seeks additionally biological accuracy (second abstract). Click here to view the CV.		This seminar will be conducted in a hybrid format. Please click on the register button for more information.
		PRESENTER Chew Soo Hong National University of Singapore Southwestern University of Finance & Economics
		RESEARCH FIELDS Decision Theory Behavioral Biological and Experimental Economics Decision Genomics
		DATE: 9 April 2021 (Friday)
		TIME: 2pm - 3.30pm
		VENUE: Meeting Room 5.1, Level 5 School of Economics Singapore Management University 90 Stamford Road Singapore 178903 (Subject to venue capacity limits)