showSidebars ==
showTitleBreadcrumbs == 1
node.field_disable_title_breadcrumbs.value ==
SMU SOE Seminar (June 14, 2023): Drivers of Digital Attention: Evidence from a Social Media Experiment
| |
TOPIC:
|
DRIVERS OF DIGITAL ATTENTION: EVIDENCE FROM A SOCIAL MEDIA EXPERIMENT
|
ABSTRACT
I study demand for social media services by conducting an experiment where I monitor how participants spend time on digital services and shut off access to Instagram or YouTube on their mobile phones. I characterize how participants substitute their time during and after the restrictions, which motivates estimating a model of time usage with inertia. I apply the substitution patterns observed during the restriction period and implied by the model with and without inertia to a relevant market definition exercise to conclude that relevant markets may be larger than those considered by regulatory authorities for social media applications.
Keywords: Social Media, Attention Markets, Field Experiment, Relevant Markets
JEL Codes: L00; L40; L86
Click here to view the CV.
Click here to view the paper.
|
|
|
PRESENTER
Guy Aridor
Northwestern University
|
RESEARCH FIELDS
Industrial Organization
Economics of Digitization
|
DATE:
14 June 2023 (Wednesday)
|
TIME:
4pm - 5.30pm
|
VENUE:
Meeting Room 5.1, Level 5
School of Economics
Singapore Management University
90 Stamford Road
Singapore 178903
|
|
|
|
