Please click here if you are unable to view this page.
TOPIC:
LEARNING BY CONSUMING: OPTIMAL PRICING WITH ENDOGENOUS INFORMATION PROVISION
ABSTRACT
We study the revenue-maximizing mechanism when a buyer’s value evolves because of learning-by-consuming. The buyer chooses the initial consumption based on his rough valuation. Consuming more induces a finer valuation estimate, after which he determines the final consumption. The optimum is a try-and-decide contract. In equilibrium, a higher first-stage valuation buyer chooses more initial consumption and enjoys a lower second-stage per-unit price. Methodologically, we address the difficulty that without the single-crossing condition, monotonicity plus envelope condition is insufficient for incentive compatibility. Our results help to understand contracts with learning features; e.g., leasing contracts for experience goods and trial course sessions.
Keywords: Adverse selection, Dynamic mechanism design, Endogenous type distribution, Information provision, Rotation order, Experience good.