Putting customers first and choosing the right employees – Success formulae for dunia in difficult times

In a case study on dunia, SMU Associate Professor of Economics Tan Swee Liang, director of the Centre for Teaching Excellence, discussed the winning formulae of dunia Finance LLC, how it has segmented its customers into different groups and started a service model which emphasised customer satisfaction and relationships. When building its core team, CEO Rajeev Kakar also invited seasoned professionals who have worked in regional banks to join the team.