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TOPIC:
ON CHINA’S INTERNET HEALTH MARKETPLACE
ABSTRACT
The adoption of digital technologies in health care has vastly accelerated in many countries over the past two years as the COVID-19 pandemic saw health care providers switch to virtual care options. Over the past decade, China's internet health care market has significantly expanded, underpinned by the government's vision and commitment to develop an internet health ecosystem to address longstanding problems with the health system. In this seminar, I will introduce China’s internet health care marketplace, with an emphasis on the market for direct-to-consumer telemedicine services. I will distinguish three characteristics that the internet health marketplace has from traditional physical markets for health care: role of platforms as intermediaries; public hospital doctors in an online-offline dual practice; and patients’ choice and search in a digital health market. Throughout the talk, I will draw on insights from newly published research and on-going work. I will conclude with a discussion on the challenges and issues in the market, the need and scope for government regulation, and lay down some emerging themes for future research.