The Hong Kong government is putting together a moral education book with the original intent of cultivating a common sense of being and establishing basic values in modern citizenship, so as to nurture a sense of giving to the home, society, country and the world in the next generation. However, in the eyes of the detractors, it is a propaganda campaign aimed at ‘brainwashing’ the people. The article quoted a July 2012 thesis by SMU Assistant Professor of Economics Brishti Guha entitled “Who Will Monitor the Monitors? Informal Law Enforcement and Collusion at Champagne”, in which Assistant Prof Guha used economics models to illustrate in detail how market competition as well as the invisible hand can maintain market equilibrium and, to a large extent, minimise the vicious cycle brought about by moral risks. Trade associations or unions can represent the under-priviledged and can break the old equilibrium under the government-business alliance to build a new equilibrium and order in the market.