The economics of sustainability

Assistant Professor Tomoki Fujii discusses how the Fukushima incident highlights the increasing importance of limiting the risk of rare catastrophic events for society's well-being. This BT-SMU series on Sustainable Business is a lead-up to a joint conference organised by the SMU Lee Kong Chian School of Business on the theme “ Building Capabilities for Sustainable Business: Balancing Corporate Success and Social Good ” on July 21-23.