In a commentary, SMU Adjunct Professor Dr Larry Haverkamp shared his views on the ever-evolving wealth management landscape and discussed the concept of asset allocation, which he highlighted is the “new name of the game”. Dr Haverkamp opined that wealth managers could change their duties to become asset allocators, which is also important but not nearly as difficult or risky. They might gently suggest a customer to go for safety versus yield, based on the client’s own risk preference.