In a commentary, SMU Adjunct Faculty Larry Haverkamp shared his insights on some interesting and unexpected trends in the market. He listed the rise and growing popularity of Airbnb, a concept he was initially sceptical about. It was predicted that by the end of this year, Airbnb could account for 129 million room nights per year, which puts it on track to eventually pass the largest hotel chains. Dr Haverkamp also discussed the success story of Amazon and its unconventional business model.